If you're a professional, you may or may not pay attention to the Giving USA: Annual Report on Philanthropy that comes out of Indiana University's Lilly Family School of Philanthropy each year. It's worth checking out, just to keep abreast of general trends in the industry.
While I don't hold it against them, the $90 charge for digital and printed copies of the full report is absolutely a barrier for some of us...it's a charge that puts it out of reach of many smaller organizations and others who just can't justify the expense for something that's mostly useful as a benchmarking tool and for providing national context as you present and plan your strategies for the coming year.
So if you aren't going to read through it first-hand, here's a roundup of some excellent articles that summarize elements of Giving USA's finding:
Over at NonProfit Quarterly: Giving Coming Back Slowly and Different After Recession
A straightforward executive summary from Marc Pitman, the fundraising coach: Charitable Giving Recovering Faster than Anticipated
The transcript of a productive and wide-ranging chat hosted by The Chronicle of Philanthropy, featuring senior executives from Metro United Way of Louisville and UJA Federation of NY: What's Next for Fundraising
I don't have it in me to write my own executive summary...the findings are fascinating and fairly straightforward. What I think is interesting is how specific organizations wind up applying and/or defying the findings. So expect this report to pop up again, referenced in mailbag answers and other posts.
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